Creative Marketing Strategy
Content Calendar
Video Production
Professional Photography
Eserv - Brand Refresh
As part of Eserv's brand refresh project, we aimed to highlight the diverse applications of their AS-TEG software while showcasing the expertise and knowledge behind its key features—solidifying AS-TEG's position as a leader in the digital twin industry.
Our client sought this refresh to support their growth and expand their exposure overseas. The project began with an in-depth discovery process to understand the details of their business, their goals, and their value proposition. With this foundation, we focused on capturing the essence of what makes Eserv unique.
We started by highlighting the experts behind their cutting-edge digital twin technology. This included video production of interviews with industry professionals to authentically convey the emotional connection and problem-solving drive that defines their team, stemming from their real-world field experience.
Next, we created a strategic content calendar to plan and deliver a consistent stream of messaging that showcases Eserv’s capabilities while gaining traction across all platforms. This ensured their content would generate the desired engagement and exposure.
As part of their brand refresh, we supported the launch of a new website with high-quality imagery and video. This included professional photography and team shots, capturing their new headquarters and the innovative design that reflects their commitment to growth. Additionally, we updated team member profiles to align with the refreshed branding, reflecting the company’s progress and success.
The result is a cohesive brand narrative that authentically represents Eserv's mission, values, and vision for the future.
